
As one of the higher educational institutions in Ethiopia found in pastoralist region, Samara University is playing active role in solving community problems. The University is striving to be one of the top ten leading universities in east Africa in the year 2035
It started teaching with three colleges and twelve departments enrolling 1,867 students. Up to an end of the 2012 E.C, the University was operating with seven colleges, one school, and 40 departments enrolling 10,000 students; 8,000 under graduate regular, 1,325 under graduate extension and 732 postgraduate students. Samara University started postgraduate program in the year 2005 E.C by teaching Master of Business Administration and currently running nine


Samara University is one of the second generation Universities in the country which was established in 1999 E.C/2006/07 G.C in the Afar Regional state to accomplish the mission given to higher education by, community service and technological transfer for sustainable social, cultural, economic, political, scientific and technological development.
Samara University is one of the second generation Universities in the country which was established in 1999 E.C/2006/07 G.C in the Afar Regional state to accomplish the mission given to higher education by, community service and technological transfer for sustainable social,


As part of its aspirations towards being a leading national and East African University, it is implementing a number of institutional reforms, curricula reviews, and student-focused service provision. As a key player in national development initiatives, the University is doing its best
Samara University is one of the second generation Universities in the country which was established in 1999 E.C/2006/07 G.C in the Afar Regional state to accomplish the mission given to higher education by, community service and technological transfer for sustainable social, cultural, economic, political, scientific and technological development.


Among the five departments under the college of Business and Economics, department of marketing management is one of the pioneers department in academic, research, and community service programs in the areas of Marketing Management. Currently, the marketing management
department has one undergraduate program started in the year 2009E.C with 50 students as well as one post graduate programs started in the year 2013E.c with 25 students. The Marketing management as the one of the departments in the college of in marketing.


The department of marketing management prepares students to qualify for and excel in marketing careers as well as in other professions where the theory and practice of these disciplines can be applied. Careers in marketing are expected to remain plentiful in the future, and qualified job seekers will need to have an
Due to the fact, that large business ventures are being setup and small businesses are growing in the country, obviously, various governmental, on-governmental and industries are looking for professionals with high caliber in marketing management areas. In view of this,


the department of marketing management has planned to start a postgraduate program in marketing management. This will enhance the knowledge base of the students in area of marketing management while operating business. Hence,
Among the five departments under the college of Business and Economics, department of marketing management is one of the pioneers department in academic, research, and community service programs in the areas of Marketing Management. Currently, the marketing management
